From the “Cramp Crew” running the London half marathon course right through to the Recovery Zone at the finish line, we helped Therabody and their agency Eulogy ease muscles and relax bodies at the Big Half.

The Idea:

Maximise Therabody’s sponsorship of the London Big Half through effective, bold branding and communications, alongside an interactive recovery space that showcased the brand’s cutting edge products.

Cheer we go!

Large format branding at Cheers Stations along the course route, with the Therabody Cramp Crew completing the race and ready to stop to help anyone needing some good vibrations!

And relax…

The Recovery Zone created a relaxing space where runners experienced a well-earned massage from Therabody’s products, as well as celebrating their achievement with a podium finish.

Idea...

Create a product-focussed brand experience that showcased the Good Vibrations of the Therabody range.

Impact...

- More product demonstrations vs previous year

- Good Vibes and Good Vibrations

- Increased brand awareness amongst core target market