Research from giffgaff revealed that half the nation want to get away ‘just for fun’ with birthday blow-outs topping the list of reasons to holiday with friends.
Working with Splendid Communications, we brought the holiday to holidaymakers, even before they’d got to the airport.
The Idea:
To celebrate the UK’s love of the group getaway and the launch of giffgaff's new travel data add-ons, we opened The Holidata Lounge, giving holidaymakers a send-off to remember!
All Aboard
Popping up at Victoria station to catch travellers as they boarded the Gatwick Express, the experience provided an opportunity to splash about in a ball pool; get plane-ready with an air-obics workout (designed to keep you as flexible as giffgaff data plans); enjoy a Prosecco at the pool bar; and for holidaymakers to get their hands on some travel essentials at our custom Holidata pick n mix station.
You can bank on a great holiday
Our pop up Holidata Lounge opened over the August Bank Holiday, welcoming holidaymakers as well as Carnival goers.
Ash Schofield, CEO at giffgaff, said:
"Whether you’re celebrating a big life milestone or just making memories with friends, the Holidata Lounge is our way of helping holidaymakers get the group party started.”
